“The weekly call alone paid for the year. I shipped my first drop in three weeks.”
Marcus D.Founding memberAll payments made in the preview are in test mode. Read more
Waitlist Open
$5 holds
your place in line.
Watch the two-minute breakdown, then reserve your spot. Weekly calls, personal access to Alec, and the first email on every drop.
Claim Your Spot — $5What you get access to
Everything, from day one.
Knowledge
The full playbook — sourcing, design, release strategy, pricing.
Resources
Templates, supplier lists, mockups and drop assets you can use today.
First-mover advantage
You see every drop and collectible before the public gets the email.
Weekly calls
Live every week with Alec — questions answered, work reviewed.
Personal access to Alec
Direct line for members. Real answers, not a support queue.
Meetups
In-person nights, pop-ups and vending machine events with the family.
From the family
Hear it from members
“Getting the drop email first is unfair — in the best way. I've never missed a piece.”
Priya S.Member since day one“Direct access to Alec changed how I think about my whole brand.”
Dev K.Signet memberWho you're learning from
Alec John
Alec built the Alec John label out of a single heritage silhouette and a vending machine in a hallway. Today the drops sell out in minutes and the collectibles trade hands in their own market.
The Fidan Family is the room where he shows the work — every call, every supplier, every mistake — so you can move first instead of watching.
How it works
1
Create your account
Name, email, password. Ten seconds.
2
Pay the $5
Your spot is locked the moment the payment clears.
3
Get the first email
You hear about every drop and call before the public does.
Founding Member
Join the waitlist
$5one time
Questions
What does the $5 get me?
A held place in line, founding-member pricing locked in, and an account ready for the first drop.
When am I charged?
Right away — the $5 is what reserves your spot. It's a single charge, not a subscription.
What are the weekly calls?
A live call every week with Alec: questions answered, work reviewed, drops planned in the open.
Can I leave the waitlist?
Yes — reply to any email and we'll release your spot.